She looks through a window, peeps through the keyhole, and lifts the latch. She is impudent, bad-mannered, foul-mouthed, ugly, dirty, and a vagrant deserving of a stint in the House of Correction. She has been sent out by her family because she is a disgrace to them. An old woman approaches the bears' house. One day they make porridge for breakfast, but it is too hot to eat, so they decide to take a walk in the woods while their porridge cools. Each of these "bachelor" bears has his own porridge bowl, chair, and bed. Southey describes them as very good-natured, trusting, harmless, tidy, and hospitable. In Robert Southey's version of the tale ("The Story of the Three Bears"), three anthropomorphic bears – "a little, small, wee bear, a middle-sized bear, and a great, huge bear" – live together in a house in the woods. Illustration in "The Story of the Three Bears" second edition, 1839, published by W. "Goldilocks and the Three Bears" is one of the most popular fairy tales in the English language. The story has elicited various interpretations and has been adapted to film, opera, and other media. What was originally a frightening oral tale became a cosy family story with only a hint of menace. The second version replaces the old woman with a young girl named Goldilocks, and the third and by far best-known version replaces the bachelor trio with a family of three. When the bears return and discover her, she wakes up, jumps out of the window, and is never seen again. She eats some of their porridge, sits down on one of their chairs and breaks it, and sleeps in one of their beds. The original version of the tale tells of an obscene old woman who enters the forest home of three anthropomorphic bachelor bears while they are away. " Goldilocks and the Three Bears" is a 19th-century English fairy tale of which three versions exist. Very quickly the banter and camaraderie between us all developed and by the end we all felt like great mates.Illustration by Arthur Rackham, 1918, in English Fairy Tales by Flora Annie Steel We arrived on the first day not knowing each other, but everyone was easy going and welcoming. The filming process reminded me a bit of my experience of the Bear community. That said, it seems certain groups have been under represented in the media which is why I jumped at the opportunity to feature in The Three Bears. “The gay community is so vibrant and diverse, recently LGBT people have appeared at the forefront of several advertising campaigns. Matthew Lister, who stars in the campaign said: Our ambition is that hopefully it turns into a much bigger entity that plays in to the nations deep love of cookery shows.” The Three Bears is a YouTube based recipe show that dusts down the 19th century fairy tale and sets it firmly in the 21st century. We took the very humble business challenge of encouraging more people to put honey on their porridge and invested it with as much heart and passion as we could. “The Rowse Honey brand is the number one spread in the UK and we wanted a creative idea with the scale and stature to match. Jules Chalkley, Chief Creative Officer at BMB said: It is really exciting to connect Rowse with a younger audience in an engaging & relevant way.” Our Three Bears Breakfast show is the authority on porridge and honey and the simple but tasty recipes offer some charming breakfast inspiration for those dark winter mornings. “BMB tackled the brief of getting more people to put Rowse Honey on their porridge head on. Kirstie Jamieson, Marketing Director of Valeo Foods UK said: The campaign launches with three online episodes and a 60 second teaser trailer, supported by Out Of Home, social activity, and a Stylist cover wrap. Each episode sees them create a delicious new porridge using Rowse honey and follows their hilarious antics along the way. In the show, The Three Bears live together in a rustic wooden lodge surrounded by nature. Matt, Joel and Phil are three gay men who identify with the term 'bear', often used to describe large, husky, gay men sporting a lot of body hair. In response to Rowse Honey's challenge to encourage more people to put honey on their porridge, the agency decided to update the fairytale for a modern audience and create a YouTube cookery show, The Three Bears, with bigger, grizzlier and infinitely more fabulous bears than Goldilocks ever got to meet. BMB introduces The Three Bears breakfast cooking show for Rowse Honey in fabulous new campaignīMB is launching a new campaign for Rowse Honey featuring three modern-day bears: Matt, Joel and Phil.
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